Beth Afflebach & Joan Dickinson Ritz-Carlton Sales Team for Michael Saunders & Co.    
         
 



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COURTING THE INTERNATIONAL BUYER
Sarasota Herald-Tribune, March 16, 2008

All real estate is local.  Buyers, on the other hand, come to us from everywhere under the sun.  That’s why for so many years as Michael Saunders & Company has been transacting business, we’ve been carefully nurturing a network of international affiliations to connect sellers with yet another significant stream of qualified buyers.

Over the past several months the pulse of foreign buying has quickened considerably thanks to the devalued dollar, historically low interest rates and the much-publicized values in today’s corrected market.  So in response to everyone who asks us if we are truly having the much-rumored “closed encounters” with international buyers, the answer is a resounding yes.

 

The proof of the pudding is a gentleman from Hong Kong, who flew halfway around the world to make a successful offer on a listing he fell in love with while browsing michaelsaunders.com; or an eager Englishman referred to our doorstep by his London brokerage, Mayfair International Realty.  Or a Spanish couple sent over by Immobiliaria Rimontgo, the Spanish affiliate of the European Real Estate network (EREN).  Each of these incoming referrals was the direct offshoot of relationships forged over many years between Michael Saunders and the governing bodies of these prestigious European real estate consortiums.  These newest alliances join longstanding affiliations with leading Real Estate Companies of the World, of which Michael Saunders is in her third year as chair, and Christie’s Great Estates, the largest international network of real estate brokers dedicated to the sale of important properties.

 

For one British couple, who just purchased a home through our Venice office, this newest acquisition amounts to their third residence – joining homes in England and Italy.  Another English couple just put under contract a significant home in Lido Shores for $7,490,000.  Meanwhile a Welsh couple strolled into an open house they had previously previewed on michaelsaunders.com and bought it in a fast-closing, all-cash transaction.
 

Foreign buyers, buoyed by their expanded buying power, are more likely to buy significant properties and four times likely to pay in cash.  Most find their way to Michael Saunders & Company through one of these strategic affiliations, or via michaelsaunders.com the highest-trafficked Web site in the region, with 10 percent of its daily traffic originating from outside the U.S.

 

In numerous other recent transactions, international buyers have similarly zeroed in on luxury listings, paid cash and enjoyed speedy closings.  We now count among our newest residents not just buyers from the customary strongholds of England, Canada, Germany, but newcomers from Hong Kong, the Netherlands, Scotland, Norway, Denmark, Newfoundland, Spain and South America, just to name a few.  We even count a growing enclave of Icelandic nationals basking in the much more agreeable climate of University Park. 

 

Needless-to-say, it’s not enough to simply label yourself an “International” real-estate company and expect to automatically invite foreign inquiries and the know-how to service them.  You have  to walk the walk with strategic affiliations that maximize incoming referrals; then talk the talk with specialized closing services and competency  in every major language.

 

At Michael Saunders & Company, we are pleased to offer fluency in every major language.  That’s the easy part.  The make or break issue in international transactions usually involves the language of money.  To stave off ugly surprises at the closing, buyers need the expertise of a company that possesses the resources to handle complex international tax, legal and financing issues, including the ability to lock-in the most favorable exchange rate for up to two years.  That’s why more sellers in today’s market depend on Michael Saunders & Company to maximize worldwide exposure for their homes while providing the specialized competency it takes to affect smooth and carefree international closings.
 

 

The Ritz Lifestyle in Sarasota Florida
The Residences at the Ritz-Carlton Sarasota, The Tower Residences at the Ritz-Carlton Sarasota, and The Beach Residences on Lido Key.
Beth Afflebach and Joan Dickinson - Michael Saunders & Company